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Be A Better Leader: The Five Be-attitudes of Better Leadership (part 14, Be Knowledgeable . . . by Being Aware)

In this “Be A Better Leader” series of website articles and podcasts, I am talking about a variety of attributes, characteristics, and skills that are essential to effective leadership, and discussing how they are reflected in practice. I have grouped these things into five categories of what a leader ought to be, which is why I am labeling them as the “Be-attitudes of Better Leadership.” These five categories are: “Be Genuine,” “Be Relational,” “Be Trustworthy,” Be Knowledgeable,” and “Be Excellent.” We have already looked at being genuine, being relational, and being Trustworthy, and today in part 14, I am beginning our discussion of the fourth category, “Be Knowledgeable,” and more specifically, I am talking about the importance of being aware.

I grew up in a rural Midwestern community, and had very few opportunities to travel outside of the Midwest. I loved where I lived, and thoroughly enjoyed those things that were part of the unique surrounding culture, things like Coney Dogs and Vernor’s, Ginger Ale, snow days in the winter, water skiing in the summer, and the brilliant beauty of the changing colors of Fall. But then, in my senior year of high school, I had the opportunity to take a trip to Europe, traveling to seven countries in two and half weeks. I was given the privilege of experiencing new cultures, and I threw myself into it – I ate waffles in Belgium and pastries in France, I bought a watch in Switzerland, I was amazed at castles and heartbroken at Nazi concentration camps. I watched a Glockenspiel in Germany, and I stood on the mountainside in Austria where Julie Andrews sang the opening song in “The Sound of Music.”

The result of this trip was that my eyes were opened to new experiences beyond what I had grown up with, and learned to enjoy new worlds. Without completely understanding the importance of this growth opportunity, I learned the value of immersing myself in new cultures, and I came home with a desire to fully enjoy every place I would live or visit in the future. So when I married into a Latin family, I embraced the café con leche, rice and beans, mofongo, tostones, and arroz con pollo, and I welcomed the new traditions, like celebrating Three Kings Day. When we moved to Philadelphia, we looked for the best place to get a Philly Cheesesteak, and ran up the stairs at the Museum of Art to reenact the iconic scene from Rocky. When we visited New York City, we made sure to get a pizza from Famous Original Ray’s and a cheesecake from Junior’s, and when we visited Chicago, we ate Chicago Dogs and Giordano’s pizza, visited the Navy Pier, and shopped on Michigan Avenue. When we moved to a college town in Texas, we began to enjoy TexMex food, smoked brisket, and tacos, and threw our support behind the local college team.

One of the life lessons I have learned is that each place I have lived or visited in my life has a special uniqueness. Every place has it’s own regional cuisine, particular cultural features and traditions, seasonal beauty, and identifiable characteristics. No one place has it all, and even though you can bring ideas and things that you like when you go someplace new, you can’t transplant everything you like from one place to another, so I have learned to immerse myself in the culture and community wherever I am, choosing to take advantage of what makes that place what it is. I see the sights, I eat the food, I embrace the traditions, I support the businesses; in short, I choose to enjoy and become a part of where I live.

The same principle is true for organizations. No two are the same, and each has its own culture, characteristics, and community. Even though, as a leader, you play an important role in shaping organizational culture and can bring in new ideas that you learned and implemented elsewhere, it is also incredibly important that you understand the culture in which you function. You can’t transplant history and culture (I know; I tried early in my experience and it blew up in my face), but you can affect it if you first understand it. Therefore, you can’t and shouldn’t make it something it’s not. Instead, realize where you are, embrace it, understand it, and immerse yourself in it. Become a part of the organization, an insider and not an outsider. But that means first becoming aware of where you are.

In your organization or business, be intentional about knowing your culture, knowing your community, and becoming a part of it. Don’t spend your time fighting it. Don’t try to be where you’re not (my dad would say, “Where you are, you are, and where you’re not, you’re not”). Don’t try to make here, there, or there, here. You are where you are, so don’t try to make it someplace else. Become aware of where you are, learn what makes your context what it is, enjoy it, and use it to the advantage of your organization.